Category: Marketing

Super Number One Podcast

This is the post from Super Number One that I mentioned a couple of blogs ago. The podcast begins with their announcement of her passing, a song she wrote (that he sings) and a replay of her May interview about Lightning Spliced. 

 

Check it out! The link for the mp3 podcast is on the bottom of the page!

 

I have also added a Posthumous Postings category on her links section as  a quicker way to see the most recent dedication postings + her Lightning Sliced Press Release video. I'm sure more links will be added as time goes by! 

Book sales are still rising, little by little! 

Much love to all of the Zellie Fans! Thank you for all you continue to do for her Legacy! 

Two fun announcements!

First announcement: 

Just so you know, because of you and all of your efforts, the American Cancer Society will get its first royalties check from Zellie's book sales.  Since I posted yesterday, the book sales JUMPED! She has now sold 32 print and 11 eBooks.  The check is pending– I will let you know when the first donation has been made! 

 

Second-

I've been emailing back and forth with one of Zellie's good friends who she called Tramz. He had some happy news to report, too! Here is his message verbatim! (back note- she has been fans of Super Number One [had done some work with them- they do podcasts about things like games, books, music, etc]:

I heard back from the Super Number One Podcast btw. They are going to have a special dedication to Zellie at the beginning of next episode, and Kevin (Rad Bear) let me preview (to see if it was appropriate) a song he wants to play there that both he and Zellie were working on. I don't know if you want to put up a post on either Zellie.info or Facebook once the new episode goes up, but it might be a cool way to let those who wouldn't normally listen to that podcast know that something about Zellie is going to be said there.

It can either be gotten on iTunes or directly from here

 

i am posting this now so you all can keep going to their page and look for it!! I'll do the same and when I know for sure it's up, I'll post the link as well. Just wanted to give you guys a heads up!!!!

 

I have also been reading your comments. Thank you to everyone who has ordered a book and who have promoted it! 

 

In other news, I was informed that Absolutewrite.com put Zellie's post in a remembrance section and her fans have been writing condolence notes here:

http://absolutewrite.com/forums/showthread.php?p=5314165#post5314165

The timestamps on the Zellie posts confuse me a lot, but anyway, this was one of the forums that Zellie worked on posting about LS right before she died. The times are wrong though, because she had already passed by then…

 

Anyway, keep your comments/suggestions for marketing coming! I like the idea about the cards, as someone suggested (Orin I think?).

 

Hugs to everyone

Lightning Spliced- copies are selling!!!

Hi everyone. It's shorter Jen/Madeline again. I wanted to write to inform you some happy news in the midst of all of this sadness. 

1) I wrote to JC Hutchins who kindly emailed me back. Not only did he have wonderful things to say about our beloved Zellie. He also blogged about her. He promoted her book. Savannah Writing Group Friends- you know her and her love for JC Hutchins and her love for writing more than anybody else. I hope you enjoy this post by him! I hope EVERYONE enjoys this post. 

Click here

 

2) I logged into her LuLu page to see how things were going. So far she has 5 eBook orders and 22 paperback copies sold! No! Wait! I just checked again- 23 books sold now! 

 

We still have a lot of work to do to double, maybe triple this number. Zellie ordered 20 copies when it was first published (this is not counted in the 28 sold), and once those arrive, we can 'approve' it so it can be sold on Amazon and Barnes and Noble. With enough pestering, we could get it into brick and mortar stores. You will all be posted on the book's progress.

 

In other news, just to update you, Zellie's body will be cremated and her ashes will be spread somewhere beautiful since she liked to travel. A bunch of us Zellie fans will be planning her memorial. The date for that is TBD. You will be updated.

 

I am sorry I am not as good a writer/blogger as Zellie. But please know I have every tiny ounce of her interest in my heart and I am doing everything i can to keep her dreams alive. 

 

So many people have stepped up- many of you are responsible for these book sales. You have made her smile, laugh and continue to dream. You have given her good memories. You have supported her during her worst time. She appreciated all of you, and as her JenTwin, I appreciate all of you too.

Lightning Spliced Official Press Release

Hello Zellie fans! 

Madeline here. Just writing to let you know that Zellie's book LIGHTNING SPLICED  is finally available for purchase on Lulu! You can get it as a paperback ($20) or an eBook ($7.99). What makes this even more awesome is that all proceeds will be donated to the American Cancer Society. So be sure to get your butt up and buy your own NOW!


If you prefer to order this book from another online outlet, such as Amazon or Barnes and Noble, this option will become available 6-8 weeks from today. FYI- purchasing from Lulu sends more proceeds to the American Cancer Society.

 

img 2211a 300x243 Lightning Spliced Official Press Release

 

In further electrifying news, this book can be available at brick and mortar stores!  How? Marketing! So with a lot of work, we can get this done! But we won't just wait for them to notice us. We'll MAKE them notice us! Be sure to spread the word so bookstores can find this novel as awesome as we think it is.  We can go into independent book sellers, comic retailers,  Borders, and more. Once there,  we can speak to the person in charge and request that they stock copies. LET'S MAKE ZELLIE FAMOUS!

 

 

For ordering purposes, here is the ISBN: 978-0-557-65205-1. If the person in charge needs any further information, contact us at zellieblake@gmail.com.

 

For more about the book, you can read the cover flap, subscribe to audio chapters as a podcast and/or read the first three chapters for free. 

 

For more about self-publishing see  Should Self-Publishing be a Dirty Word? and  Marketing Options for self-publishers

 

Below find the link for the Official Press Release V-Log

LIGHTNING SPLICED Press Release

For fun, here is the outtake video

Outtakes

Love,

The A Team



Super Number One interviews me - Krang impressions, the publishing minefield, etc

Huge thanks to Kevin and Andrew for inviting me over to their podcast for an interview.  I'm totally flattered and honored (:   We had a great time chatting about everything from TMNT to publishing methods to vivid writing techniques and of course, Lightning Spliced's future! They gave me a really interesting perspective on the value of description using the five senses and I got to sneak in my worship for Portal's writers.

Here's the link, enjoy!

Contests and Interviews — I’m a rock star haha

Merciless Storytellers round one just went live and holycrap, I'm in the top two!  Go visit and vote for as many of the stories as you like (:

The guys at Super Number One asked me to do an interview and it was a blast!  I can't wait to post the link!

I'm also now thin enough to make it in Hollywood  :P  I've lost 18 pounds in two months.  If they don't figure out what's wrong with me soon there's not  going to be a Zellie left to run tests on T_T

 

 
This was me in mid-February:
before 190x300 Contests and Interviews    Im a rock star haha
 
This is what I look like now in mid-May:
 
yikes 143x300 Contests and Interviews    Im a rock star haha

My love/hate relationship with twitter

Twitter irritates me.  I want the depth of thought a meandering blog entry exudes, not the equivalent of half a Snickers.  I want to skim through an organized thread of responses, not click five different screennames and scroll for ten minutes to try to connect pieces of conversation.

And yet, the 150 character limit forces my every post to be a pitch.  

The @ function allows me to talk about a famous author………..and for them to "overhear" me, even respond.

The hash tag keeps me up to date and connected with people talking about subjects that interest me.

It's popularity as a marketing tool means I can find the to-the-second news and be one of the first to enter a contest, learn about a book release, or send a query to an agent who would again close her inbox within just five minutes.

It allows me to reach people across platforms in seconds–instrumental in gathering listeners for my sample chapters as they are podcast.

I can even find out why that crazy guy tried to hide under my apartment and why the cops were chasing him!

Podcast fiction: higher monetary or marketing value?

I think it's sad that so much high-quality writing has been rejected by the publishing industry.  Authors turn to podcasting so their work can see the light of day but just because Harper or Tor or whoever didn't put it in a shelf (yet) doesn't mean the work has no monetary value.  

When that much quality content has been overlooked and becomes available for free……. why would someone bother to pay?  They can go elsewhere.

If I added up the time it took me to write, revise, record, edit, and upload the first audio chapter of Lightning Spliced it would be 40 hours or more. People pay 89 cents for a taco but expect the writing to be free?

When I was in college, I downloaded a lot of music and anime.  I had no money–I wasn't going to buy it anyway but that gave me the opportunity to fall in love with bands.  Now that I have a job, I can buy every album.  Even better, we have itunes.   I live in a tiny apartment so I have no room for CDs plus ripping them to mp3 form for my player is a pain.  itunes offers a huge library of music at $1-2 per song.  It's absolutely worth the dollar just to avoid the pain in the ass that downloading can be ^_~

But podcasting is easy, too easy.  Maybe people wouldn't pay.  I would.  I do want an author to respect my taste enough to give me maybe three chapters as a sample before I start paying.  After that, I would jump at the chance to pay per episode.  When I was listening to 7th Son, I would get annoyed at the author's generosity.  Damnit, I wanted to pay him for his work but he didn't have a Paypal donation button, and when shirts based on the story went on sale he refused to take his commission on them so the money went strictly to manufacturing costs.  Now that the book is in print, no one can find it in Savannah because I bought all the copies.  SO THERE.  TAKE THE MONEY, YOU HAVE NO CHOICE!

.25 cents for a chapter is nothing yet it adds into $10 for a 40 chapter book and an author doesn't necessarily need a go-between taking a cut of that.  Hell, I'd pay $1 a chapter… that's half an hour of content compared with two minutes for a song.  Authors could offer the whole with some bonus content for a discounted price.  I love the idea of installments because I'm poor.  I end up with decisions like…should I buy chicken or should I buy a book?  An installment plan would allow me to get what  I can afford when I can afford it and if I get to the middle and find out the book sucks, I can stop paying!  It irritates me to no end when I buy a book based on the pitch then find out the plot goes nowhere or the writing is garbled or I just plain don't like it.

Maybe if more writers would stand up for the value of their work, people wouldn't be tempted to look elsewhere for free stories.  There's a lot of free music from unknown bands out there……and a lot of it is crappy :P  I'd rather pay for quality than get crap for free.   

But I'm a writer…. I understand the value of creativity and the ass-load of time it takes to write and podcast a book.  Not everyone has that mentality.  If 10% of people are content creators and 90% are consumers…maybe very few people have that view.

Whether the writing has immediate monetary value is not necessarily the point here.  Of course it does, that should be obvious.

The bigger question in this — is it worth it?

Is it better for the author to be paid in money or in listeners?

When authors charge for their work, they'll lose listeners.  They lose that word-of-mouth advertising which could gain an exponential amount of new consumers.  These can then be translated into revenue upon a book release.  But how many listeners, once they've heard the book, will decide not to buy it because they don't need to read a story they already know?

I have no answers, only questions.  I think a statistical study would be fascinating and incredibly useful.  Sure hope someone with better math skills than me is working on it (:

Transmedia storytelling: Do you want blood with that battlescene?

I geek out over stories that cross the boundary between fiction and reality.  It's one thing for words to make you see a piece of artwork, a step further to actually see it.  I had an unintentional moment like this with CHAINFIRE by Terry Goodkind.  When my plane got stuck on the runway for two hours in the snowstorm, I had plenty of time to get deep into this book.  So I'm visualizing Nicci as she sobs to Richard that she failed him, it's all her fault…. "I don't want to live anymore.  It hurts too much.  Please, use your knife and end it."  Out of the corner of my eye, I see red-brown blood pour down.  My heart stopped, then I realized….it wasn't blood.  It was dirt washing down the windows as attendants de-iced the plane.

But that feeling stayed with me and I wonder about the future of books given technology like the Kindle, Wii, and iphone.  Right now, we can pull a finger across the screen to turn a page but that just scratches the surface of the tactile opportunities available.  What if you turn a page of a mystery, a the killer takes another victim, and blood pours over the pages?  A fantasy novel that sets the tone of a chapter with an interactive image?  What about a puzzle in a thriller that allows you to press the screen like a minigame to find the answer?  

Children's books utilize the medium more than adult books do.  I've got a graphic novel draft of a supernatural murder mystery told exclusively through primary evidence.  I'd love for the pages to have the texture of post-its, photographs, and plastic, as appropriate.  At the scene of the crime, I want copper imbedded in the page like a scratch-n-sniff so it smells like blood. 

It's an ambitious project and I realize that publishers might be hesitant to invest in it because it would be more expensive to produce.  So I keep on the lookout for the limitations and opportunities arising with multimedia and new technology by absorbing everything that is J.C. Hutchins.  He recently got the opportunity to interview two members of the publishing industry about the possibilities of deepening the reader's experience.

The X-Factor - Find your High Concept

Novels don't require a Big Idea in order to be good but an idea that boils into a unique pitch is more marketable to the agent, publisher, and those readers skimming the back of books.  Far from selling out, this technique seduces readers into the book and isn't that the point of writing?  Sharing that world?

 
Big Ideas are so effective that they sell to publishers even when the writing itself is weak.  Before I buy books, I flip to the middle and check out the quality.  Sometimes a great idea comes with great writing, but too often I can't believe the manuscript got past a beta reader let alone an editor–until I read the back and the concept grabs me.  I'll even read through a book I don't like just because the idea is so damn cool!  Not that that's an excuse for poor writing, but it illustrates how valuable the Big Idea can be.
 
Ideally, a single sentence includes all you need:  personality, a problem, unique detail, and stakes.  
 
Jurassic Park:  An eccentric billionaire's amusement park collapses when its' genetically recreated dinosaurs escape.
 
Arthur C Clark's  “The Nine Billion Names of God:”   two programmers are hired by Tibetan monks to write software that will list all the possible names of God.
 
"Confessions of a Demon-hunting Soccermom" - the title itself is the pitch.  Combine the sale history of something like Buffy (demon hunting cheerleader) with another unusual hunter–the suburban mom.  
 
It's taken me far longer than I want to admit to sift my novel into a concept and I won't be sure I've really got it until I start getting responses to my query.  I had to delete and re-think the pitch hundreds of times…the novel didn't change, my thought process did.  
 
I started out by trying to condense my novel into two paragraphs but what I needed to do was tap into the essence of the overarching conflict and let the rest speak for itself when it's time.  I didn't even realize what I had until my coworker asked about the novel and the first sentence of my query fell out of my mouth ;)   When asked, I've always struggled to explain the story chronologically, making sure to hit all the cool parts but that just gets confusing.  But us long-winded authors don't  want to leave anything out!  
 
I need a "less is more" tattoo ;)
 
Rather than being intimidated by the need for a high concept, I'm enjoying it.  Once I've got the concept down, it keeps me focused and energized as I work.  I'm giddy with several particular secrets ;)

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