and Hailey too (:
While I know a lot of people have a preference for an Island Caretaker who will look at the reef with “fresh eyes”–Hailey offers a different take, more of a “welcome to my home.” Her website says “come to the reef - you know one person there already” and that really encapsulates what I personally think is a successful Island Caretaker. It’s not about going on vacation and posting pictures, it’s about connecting with people and helping them find their dream too. Hailey lives in Queenstown so if she’s the Caretaker, she’ll be there to welcome you even after the 6 months. Maybe this will segue into a more permanent tourism position (: She’s earned it.
Hailey proves she would be a dedicated Caretaker–she is walking the walk…around the world! That is the kind of competition I was expecting the Top 50 to be. She has actually contacted local businesses to help sponsor her trip. This girl’s got it under control!
As it is, less than half of the Top 50 don’t so much as have a blog. How can I vote for someone to get a blogging job when I have no evidence they even know what blogging is? I think this campaign could deflate if the Caretaker treats their blogs as a TV show or report, that one-way style of communication.
Blogging is an artform. It’s about give and take and keeping the audience engaged. It’s about being real. Hailey is ahead of the game with a number of ways to keep those of us who didn’t get the job involved.
Another great thing about her is that she was dedicated to sharing the reef with the world even before she was chosen as a Top 50 applicant. She’s marketing savy not a savy marketer. Her effort to connect with people is genuine not rehearsed. She has been an active member at Ning where she maintained one of the busiest threads.
Hailey is doing exactly what I would have done–and more. I’m surprised that there aren’t more candidates using this month of opportunity to prove themselves in social media and beyond the 60 seconds the way that she is. I thought the Top 50 would be a cut-throat race of creative campaigning. Oh well, that just makes picking who to vote for that much easier ;)
Did you vote for Hailey? If so, take a picture with a sign showing your pride–or encouraging others to vote then let her know so she can post it on her blog.